July 11, 2018
8 Reasons Why your Business Needs a custom Email
If your business owns a website and you don’t have a custom email, you should get one. If you don’t have a website for your business, better add that to your business goals and make it a top priority. You can read up on why you need a website for your business here.
All successful businesses have a website partnered with a custom email address. Why you ask? Branding of course. Not only for their products or services, but for their company. The goal of branding your company is to let your customers who you are, make you look professional and build credibility. Surprisingly, many SME’s and even some big corporations are still using @gmail, @hotmail or @yahoo addresses to communicate with customers. This can be very damaging to your company’s branding and credibility. Having a custom URL for your website and a custom email address improves name recognition, credibility, and visibility online.
A custom email address is a professional email account, it ends with a personalized domain which usually your company name, brand name, or your domain name for your website, i.e. [email protected] You can virtually create as many emails as you need, have separate email for your staff, departments or divisions of your company.
Still unconvinced you need a custom email address? Here are a few other reasons why you absolutely need to get one for your business.
1. First Impression
A custom email address with your brand shows everyone that your company is well established and very professional. @gmail or @yahoo screams ‘Unprofessional!’ Think about when you receive emails from people using free email accounts, either you presume its Spam or somebody you met somewhere (or maybe a friend? relative?). If you’re looking to spend a big chunk of your company budget on another company’s services, which sales person would feel more confident in, someone with this email address;
Receiving a branded email can immediately make you feel comfortable opening it. Same with your customers, it makes them feel that you are serious about your business and it immediately builds credibility.
2. Builds Credibility
You might be thinking, an email address shouldn’t validate your business credibility, well it does on a subconscious level. It can be a factor that would send your potential business elsewhere if your competitor uses a custom email address. Credibility is all about trust between you and your customer, it’s the small details that signal a customer whether you are a safe bet or not. A custom email address shows you believe in your business enough to invest in building a brand. Having it your email address partnered with your own domain makes your online visitors comfortable in trusting your business and turns those visitors in to leads and potentially more customers.
Scammers are everywhere, especially online. Scammers can now automatically plant viruses or malware to a computer just by having their email opened. Now you might argue that Google and Yahoo are big brand names, but since its free to build an email account with them, of course hackers and scammers will take advantage of it. Receiving an email that uses a free domain leaves your potential customer no way to verify your emails authenticity. By using a branded email address, you provide a sense of security and reassurance that your business is legitimate.
4. You keep Control
What is your best sale representative leaves and they take with them their personal email which they use to conduct business for your company, would you ask them for their password to their email account? If you have a custom email, you can redirect email from the previous sales associate to the new sales representative. Some companies use a generic email for certain roles i.e. [email protected] or [email protected], this way they don’t have to redirect any email.
5. You can Standardize the format
If your familiar with using free email services, you are at the mercy of whatever email address is available, lucky you if the email address you picked haven’t been used by anyone. But if you have a custom email address, you can create a standard format for consistency with your business, plus your customers can easily remember them. Some companies follow certain formats like; [email protected] or [email protected] Its all up to you how you want to format your email address.
6. Create as many emails as you want
If you only have a small number of staff who plays several roles at a time, you can create an email address for each role or purpose to segregate your communications. You can create an email address solely for the purpose of sales, business partnerships or customer services. This also give the impression that your company is larger than it is (which isn’t a bad thing), plus it shows that you take your customers concerns seriously by having a dedicated email address for specific concerns. And if one day you hire for those other roles, you can just assign those emails to your new employees.
A custom email address helps build brand equity when used in social media and email marketing. It’s actually not limited online, it would even do the marketing for you. Have you ever tried looking up a company’s website using someone’s email address on their business card? You’re not the only one. You can’t do that with a free email address. So using your website domain in your email address actually get’s your brand in front of more people. By placing a branded email address on business cards and marketing materials, you creating more opportunities for your company.
8. You’re paying for it already
Getting a custom email address isn’t going to cost you as much as your company website. Your website’s domain name can be used for your email address as well at no extra cost. You can have your website administrator set-up the email in just few clicks.
If you are a business owner, or even an employee with company who takes your business seriously, you need a custom email address, it’s a necessity. Remember reason #1, First Impression can make a big impact. It can make or break your brand.
Need a custom email address? Or better yet, need an new an updated website? Talk to us, we have the right solution for you.