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Search Engine Optimization Specialist


Proven SEO experience;
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing;
Solid understanding of performance marketing, conversion, and online customer acquisition;
In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends);
Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite);
Experience with A/B and multivariate experiments;
Working knowledge of HTML, CSS, and JavaScript development and constraints;
Knowledge of ranking factors and search engine algorithms;
Up-to-date with the latest trends and best practices in SEO and SEM.
Other Qualifications: Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns;
Track, report, and analyze website analytics and PPC initiatives and campaigns;
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies;
Optimize copy and landing pages for search engine marketing;
Perform ongoing keyword discovery, expansion and optimization;
Research and implement search engine optimization recommendations;
Research and analyze competitor advertising links;
Develop and implement link building strategy;
Work with the development team to ensure SEO best practices are properly implemented on newly developed code;
Work with editorial and marketing teams to drive SEO in content creation and content programming;
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

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